Specialising in selling all types of haberdashery and fabric, Fabric Land are a family run company established with over 30 years experience. They have a loyal customer base and a firm place in the market with their retail fabric shops. What was lacking was an good online presence which would extend their customer reach and profile. Digital Storm embarked on a digital strategy that looked at increasing Fabric Lands’ current turnover.
Initially a brand new, modern, all singing-all dancing ecommerce website was developed. Once launched, Fabric Land embarked on the world of digital media strategy using; content marketing such as blogs and videos that appealed to their customers; Social media to attract new and existing customers and promote their brand; and Pay Per Click advertising to generate sales. All of the marketing tactics used have aimed to promote the brand, engage existing and potential customers, get more visitors to the website and of course to increase their annual turnover.
“Digital Storm built & maintain our website. fabricland.co.uk They are patient & listen to our problems & solve them. I would recommend them to anyone.“