Digital Storm UKDigital Storm

Digital Storm UKDigital Storm

Digital Storm UKDigital Storm

The Colour Works

The brief

Learning and development company, The Colour Works, partnered with Digital Storm to deliver a full rebrand and new website alongside business development plans with the aim to reach £3M in turnover.

The Colour Works carried out a survey to gain a better understanding of their customers’ needs. The results presented an unexpected challenge. Whilst it appeared that The Colour Works had already developed solutions to many of the key business issues, it became evident that a lack of clarity in their offering meant that potential customers were unaware of their solutions.

The existing website was cluttered and busy with little thought to design or UX. The lack of a defined user journey left potential customers lost and confused leading to a high bounce rate where individuals were unable to find what they were looking for. In addition, the website and branding focused heavily on the ‘four colour energies’ described in the Insights Discovery Colour Model of Behaviour. This focus on this single solution was at risk of overshadowing the depth and breadth of The Colour Works’ offering.

Our response

Digital Storm introduced a new colour palette and gradients in the logo and throughout the website sought to play off the colour personality theory. Creating a visual representation that everyone is unique and has a mix of personality traits.

The website’s structure was designed to establish a clear user journey allowing website visitors to gain a better understanding of the products and solutions available to them. In addition to improved user experience, the website now features two interactive team and personal assessment tools that allow users to learn how to improve their team’s performance and discover their preferred working style.

With the new website we reduced content, utilising white space and organic shapes to create a flowing sense of motion to guide the user through an informative experience.

person shopping on true utility ecommerce store on an iPad
person clicking True utility Instagram advert

Results

The new website and branding for The Colour Works saw this project get nominated for Rebrand of the Year at the Wirehive 2019 Awards Ceremony. (Wirehive is an award ceremony that celebrates the creative and technical talent in the South of England)

Following the launch of the new website and brand, The Colour Works embarked on a digital strategy with Digital Storm including a search and content marketing strategy. This content strategy led to the launch of The Colour Works Podcast 3 months post website launch. This podcast went on to reach over 1000 downloads within 6 months including guests from all over the UK.

Due to the positive reception to the new materials and clear growth in traffic and online exposure, Digital Storm have embarked on a second phase of online development with The Colour Works website. This is an introduction of a password-protected user area on the and the supply of digital materials to support their customers’ needs.

person shopping on true utility ecommerce store on an iPad
person clicking True utility Instagram advert
person shopping on true utility ecommerce store on an iPad
person clicking True utility Instagram advert

Digital Storm helped to consolidate our objectives and delivered our vision of a fresh, informative website that brings our work to life.

James Hampton

Development Director at The Colour Works

The Colour Works

The brief

Learning and development company, The Colour Works, partnered with Digital Storm to deliver a full rebrand and new website alongside business development plans with the aim to reach £3M in turnover.

The Colour Works carried out a survey to gain a better understanding of their customers’ needs. The results presented an unexpected challenge. Whilst it appeared that The Colour Works had already developed solutions to many of the key business issues, it became evident that a lack of clarity in their offering meant that potential customers were unaware of their solutions.

The existing website was cluttered and busy with little thought to design or UX. The lack of a defined user journey left potential customers lost and confused leading to a high bounce rate where individuals were unable to find what they were looking for. In addition, the website and branding focused heavily on the ‘four colour energies’ described in the Insights Discovery Colour Model of Behaviour. This focus on this single solution was at risk of overshadowing the depth and breadth of The Colour Works’ offering.

Our response

Digital Storm introduced a new colour palette and gradients in the logo and throughout the website sought to play off the colour personality theory. Creating a visual representation that everyone is unique and has a mix of personality traits.

The website’s structure was designed to establish a clear user journey allowing website visitors to gain a better understanding of the products and solutions available to them. In addition to improved user experience, the website now features two interactive team and personal assessment tools that allow users to learn how to improve their team’s performance and discover their preferred working style.

With the new website we reduced content, utilising white space and organic shapes to create a flowing sense of motion to guide the user through an informative experience.

person clicking True utility Instagram advert
person shopping on true utility ecommerce store on an iPad
person clicking True utility Instagram advert
person shopping on true utility ecommerce store on an iPad

Results

The new website and branding for The Colour Works saw this project get nominated for Rebrand of the Year at the Wirehive 2019 Awards Ceremony. (Wirehive is an award ceremony that celebrates the creative and technical talent in the South of England)

Following the launch of the new website and brand, The Colour Works embarked on a digital strategy with Digital Storm including a search and content marketing strategy. This content strategy led to the launch of The Colour Works Podcast 3 months post website launch. This podcast went on to reach over 1000 downloads within 6 months including guests from all over the UK.

Due to the positive reception to the new materials and clear growth in traffic and online exposure, Digital Storm have embarked on a second phase of online development with The Colour Works website. This is an introduction of a password-protected user area on the and the supply of digital materials to support their customers’ needs.

Digital Storm helped to consolidate our objectives and delivered our vision of a fresh, informative website that brings our work to life.

James Hampton

Development Director at The Colour Works

The Colour Works

The brief

Learning and development company, The Colour Works, partnered with Digital Storm to deliver a full rebrand and new website alongside business development plans with the aim to reach £3M in turnover.

The Colour Works carried out a survey to gain a better understanding of their customers’ needs. The results presented an unexpected challenge. Whilst it appeared that The Colour Works had already developed solutions to many of the key business issues, it became evident that a lack of clarity in their offering meant that potential customers were unaware of their solutions.

The existing website was cluttered and busy with little thought to design or UX. The lack of a defined user journey left potential customers lost and confused leading to a high bounce rate where individuals were unable to find what they were looking for. In addition, the website and branding focused heavily on the ‘four colour energies’ described in the Insights Discovery Colour Model of Behaviour. This focus on this single solution was at risk of overshadowing the depth and breadth of The Colour Works’ offering.

Our response

Digital Storm introduced a new colour palette and gradients in the logo and throughout the website sought to play off the colour personality theory. Creating a visual representation that everyone is unique and has a mix of personality traits.

The website’s structure was designed to establish a clear user journey allowing website visitors to gain a better understanding of the products and solutions available to them. In addition to improved user experience, the website now features two interactive team and personal assessment tools that allow users to learn how to improve their team’s performance and discover their preferred working style.

With the new website we reduced content, utilising white space and organic shapes to create a flowing sense of motion to guide the user through an informative experience.

person clicking True utility Instagram advert
person shopping on true utility ecommerce store on an iPad
person clicking True utility Instagram advert
person shopping on true utility ecommerce store on an iPad

Results

The new website and branding for The Colour Works saw this project get nominated for Rebrand of the Year at the Wirehive 2019 Awards Ceremony. (Wirehive is an award ceremony that celebrates the creative and technical talent in the South of England)

Following the launch of the new website and brand, The Colour Works embarked on a digital strategy with Digital Storm including a search and content marketing strategy. This content strategy led to the launch of The Colour Works Podcast 3 months post website launch. This podcast went on to reach over 1000 downloads within 6 months including guests from all over the UK.

Due to the positive reception to the new materials and clear growth in traffic and online exposure, Digital Storm have embarked on a second phase of online development with The Colour Works website. This is an introduction of a password-protected user area on the and the supply of digital materials to support their customers’ needs.

Digital Storm helped to consolidate our objectives and delivered our vision of a fresh, informative website that brings our work to life.

James Hampton

Development Director at The Colour Works