Digital Storm UKDigital Storm

Digital Storm UKDigital Storm

Digital Storm UKDigital Storm

Design

Bournemouth
Town Centre BID

The brief

The Bournemouth Town Centre BID is a not for profit company which has a simple underlying aim – to increase footfall and help you boost business profits within the town. As part of our continued support and commitment to the local community, we met with the BID at a local discussion group and were keen to help promote the work of the BID. We have now worked with The Bournemouth Town Centre BID of various projects.

Our response

We initially started working with the BID to update and finalise a rebrand which needed to primarily focus around separating itself from the local Council. The previous logo had also become dated due to its inclusion of the Bournemouth Balloon which no longer exists in the gardens. Concepts. A concept had been created by the Bournemouth Echo but needed to be extended and updated to really capture the essence of the BID and its location. Marketing collateral, templates and reports have now been created to reflect the brand update.

We were then appointed to help find a creative solution to make the empty units and shop fronts in their four quarters (areas of Bournemouth) more attractive and vibrant. The project aimed to improve the town’s appearance for visitors, shoppers and businesses alike. The first project started with the former M&S building on Commercial Road. Illustration was used to take people on a journey – literally walking people through the areas of Bournemouth from going shopping to relaxing to demonstrating the work of the Town Centre Rangers.

person shopping on true utility ecommerce store on an iPad
person clicking True utility Instagram advert

Results

The logo for the Bournemouth Town Centre BID was considered as a positive step forward as it brought the organisation up to date and modern. It has now been rolled out across all their media and collateral and is widely used.

The bright vinyls achieved what the BID wanted to do. Town centres have a challenge with many shops closing and according to research attractive shop fronts encourage visitation and spending. The vinyls are being used and developed to work across other empty units within the town centre.

person shopping on true utility ecommerce store on an iPad
person clicking True utility Instagram advert
We work with Digital Storm because they have a proven history of being creative and understanding the actual environment in which they work in. So it was a really easy choice and great to work with them.
Paul Kinvig
Chief Operating Officer

Design

Bournemouth
Bid

The brief

The Bournemouth Town Centre BID is a not for profit company which has a simple underlying aim – to increase footfall and help you boost business profits within the town. As part of our continued support and commitment to the local community, we met with the BID at a local discussion group and were keen to help promote the work of the BID. We have now worked with The Bournemouth Town Centre BID of various projects

Our response

We initially started working with the BID to update and finalise a rebrand which needed to primarily focus around separating itself from the local Council. The previous logo had also become dated due to its inclusion of the Bournemouth Balloon which no longer exists in the gardens. Concepts. A concept had been created by the Bournemouth Echo but needed to be extended and updated to really capture the essence of the BID and its location. Marketing collateral, templates and reports have now been created to reflect the brand update.

We were then appointed to help find a creative solution to make the empty units and shop fronts in their four quarters (areas of Bournemouth) more attractive and vibrant. The project aimed to improve the town’s appearance for visitors, shoppers and businesses alike. The first project started with the former M&S building on Commercial Road. Illustration was used to take people on a journey – literally walking people through the areas of Bournemouth from going shopping to relaxing to demonstrating the work of the Town Centre Rangers.

person clicking True utility Instagram advert
person shopping on true utility ecommerce store on an iPad

Results

The logo for the Bournemouth Town Centre BID was considered as a positive step forward as it brought the organisation up to date and modern. It has now been rolled out across all their media and collateral and is widely used.

The bright vinyls achieved what the BID wanted to do. Town centres have a challenge with many shops closing and according to research attractive shop fronts encourage visitation and spending. The vinyls are being used and developed to work across other empty units within the town centre.

We work with Digital Storm because they have a proven history of being creative and understanding the actual environment in which they work in. So it was a really easy choice and great to work with them.
Paul Kinvig
Chief Operating Officer
Design

The
Bid

The brief

The Bournemouth Town Centre BID is a not for profit company which has a simple underlying aim – to increase footfall and help you boost business profits within the town. As part of our continued support and commitment to the local community, we met with the BID at a local discussion group and were keen to help promote the work of the BID. We have now worked with The Bournemouth Town Centre BID of various projects.

Our response

We initially started working with the BID to update and finalise a rebrand which needed to primarily focus around separating itself from the local Council. The previous logo had also become dated due to its inclusion of the Bournemouth Balloon which no longer exists in the gardens. Concepts. A concept had been created by the Bournemouth Echo but needed to be extended and updated to really capture the essence of the BID and its location. Marketing collateral, templates and reports have now been created to reflect the brand update.

We were then appointed to help find a creative solution to make the empty units and shop fronts in their four quarters (areas of Bournemouth) more attractive and vibrant. The project aimed to improve the town’s appearance for visitors, shoppers and businesses alike. The first project started with the former M&S building on Commercial Road. Illustration was used to take people on a journey – literally walking people through the areas of Bournemouth from going shopping to relaxing to demonstrating the work of the Town Centre Rangers.

person clicking True utility Instagram advert
person shopping on true utility ecommerce store on an iPad

Results

The logo for the Bournemouth Town Centre BID was considered as a positive step forward as it brought the organisation up to date and modern. It has now been rolled out across all their media and collateral and is widely used.

The bright vinyls achieved what the BID wanted to do. Town centres have a challenge with many shops closing and according to research attractive shop fronts encourage visitation and spending. The vinyls are being used and developed to work across other empty units within the town centre.

We work with Digital Storm because they have a proven history of being creative and understanding the actual environment in which they work in. So it was a really easy choice and great to work with them.
Paul Kinvig
Chief Operating Officer