As a start up business, Ordernizers approached Digital Storm to create a new brand identity which would promote and inform customers about the business offering. The brand needed to explain simply to potential customers how this one stop order management and procurement service would save a business time and money.
The first stage of the process involved the development of a strapline. An obvious choice was used "procurement made simple". A brand logo was created which used a simple icon with bright informative colours but was sympathetic to the different target markets that the business would promote to in the future. This icon was then used within the website development to point and direct users to specific information.
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