As a start up business, Ordernizers approached Digital Storm to create a new brand identity which would promote and inform customers about the business offering. The brand needed to explain simply to potential customers how this one stop order management and procurement service would save a business time and money.
The first stage of the process involved the development of a strapline. An obvious choice was used "procurement made simple". A brand logo was created which used a simple icon with bright informative colours but was sympathetic to the different target markets that the business would promote to in the future. This icon was then used within the website development to point and direct users to specific information.
I wanted to say a very BIG thank you for all your help with the new website. It looks absolutely fantastic and is exactly how I want our chamber to be seen. It’s a very important part of our whole look and feel as a chamber. A personal thank you to each of you for your hard work, patience and creative excellence.