Maintain Drains came to us looking primarily to improve his search presence and ranking. Due to the main goal being an increase in enquires and traffic we started off by assessing his current PPC efforts which led to redoing all his search campaigns with more structured ad groups and keywords. We also spent some time updating his existing website and modernising the landing page experience along side streamlining the navigation.
Once the initial "house keeping" was all sorted we could start to look at the SEO strategy which included optimising the web pages for search through a variety of techniques. We also started to increase the onsite content with individual services pages, reviews and news content. Along side this we started to look at link building to improve the sites domain authority.
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