The Dorset Young Chamber, launched by the Dorset Chamber of Commerce & Industry, is an unique programme that builds a bridge between the world of business and the world of education. We were asked to work with the Young Chamber to create promotional materials in preparation for its launch. All materials were required to appeal to both businesses, schools and young people.
As the promotional materials were considered as the front face of the programme, it was essential to follow fundamental design principles; keeping the look clean and simple, using bold headers and subheads to lead the reader, using relevant imagery and providing clear call to actions.
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