CORE Modular approached us to update their brand, web and marketing materials. The existing CORE Modular brand had a strong dynamic presence and in many respects stood ahead of its competitors. It used four component parts within the brand design to describe the business but the use of ‘Modular’ to the logo limited its flexibility and added complexity.
The principle change to the brand was to present the CORE name independently of its subsidiary parts, giving it flexibility and allowing greater clarity when referring to those parts of the business that do not relate to the Modular system. Following the creation of the brand, we designed a range of stationery, developed the website www.coremodular.com/ which allowed for differing services offerings and are in the process of design a range of promotional and corporate brochures.
I gave a very basic descriptio