When developing brands for businesses such as restaurants/cafes, it is essential that the business's personality is considered and communicated through various marketing elements such as the logo, the internal design, the menus, promotional leaflets and staff uniforms.
We were commissioned to consider a brand for the newly opened beach side restaurant based in Bournemouth. Because dining is a sensory experience, the brand involved a range of elements that affected the customer and the name “Chineside” told a story that everyone understood.
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