Driven by the increase of mobile and tablet devices, Digital Ad spend in the UK grew to £4.777 billion (up 16.4%) in the first half of 2016. If you are looking to expand your digital advertising, you need to be sure the money spent will give you great results in return.
With a wealth of digital expertise and experience, outsourcing to a digital agency can be a wise investment. Below is some of the things to look out for when shopping for a new creative digital agency:
WHAT ARE YOUR OBJECTIVES?
Before you approach a digital agency, it is important to have a good idea of what you would like to achieve. Things to consider may be:
What problem do you want to solve? For example, you may want to drive more traffic to your website or increase brand awareness
How are you going to measure your success?
What is the budget for your campaign?
CAMPAIGN MANAGEMENT & REPORTING
Be sure to ask potential agencies how you want to monitor your campaign and how often. A good agency should provide you with effective tracking and reporting methods. It is also a good idea to ask the best ways to keep in contact. Are they happy to travel to you or do you need to visit their office for a face-to-face meeting? You need to know you can call your agency if you need them.
CHECK OUT THEIR PREVIOUS WORK
Have they worked on similar projects? Are they familiar with your industry? They best way to find out is to look at their previous work. Your agency should be able to give examples of related campaigns and tell you about its success.
MEET THE TEAM
Don’t judge an agency just on a flashy website! A good working-relationship is important to a successful campaign. Visit their offices and ask to meet each person who will be working on your project. This way you can be confident everyone working on your campaign is capable and professional.
You want a responsible agency that will take good care of your brand. These are just a few of the key questions to ask before you sign that contract. Be sure to do your homework and ask questions. Taking your time before you start may save you time and money in the long-term.
Written by Beth Lawson